With a history stretching back over 105 years with the fourth generation Hoek son now in charge of the dealership, this is probably the oldest family business in Swellendam. Add to that the fact that Swellendam is one of the oldest towns in South Africa and you can see why Hoek’s Toyota is such an impressive business.
To make this rich family history even more interesting, the business is still conducted from the same two premises opposite each other, which was used in 1917. If tradition is anything to go by, the fifth generation is waiting in the wings to continue the wonderful tradition with a Hoek running the business.
